Posts tagged YG Entertainment.


BIGTONE - Cuvism (2013 November) Magazine Interview!

Hello. Please introduce yourself.

Hello. I’m rapper, songwriter, producer Big Tone. I’m currently working for YG.

Is there a specific meaning behind your nickname “Big Tone”?

When I was working before, people asked me if I didn’t have a nickname, so I made up one. People around me told me my voice was special and my real name is Lee Dae Sung [t/n: depending on the hanja characters “daesung” can mean “greatness” or “loud voice”]. I decided to combine everything and the name “Big Tone” came out. Come to think of it, it’s really connected to my real name and it was also to my taste, so I’ve been using this name ever since.

Let’s start with your childhood, when did you start making music?

I think music has always been my dream ever since I was a kid. When I heard Seo Taiji & Boys’s music, I thought “this is what I’ll do, I’m going to do this”. So I loved everything from rapping to singing and dancing. Back then I had no other way but to watch TV, follow along and memorize the dance moves. This is how I started. Then when I was around 20, I met Pil Kang-hyung in New York while working part-time. (laugh) And we talked. He was composing songs while I was writing lyrics and rapping. So I made melodies on the tracks he had made. We recorded at his place. I think that’s when I began having a real conception of music.

So you really started doing music when you met Choi Pil Kang.

Indeed. When I met him, I felt “ah, I can do this too”. Then Pil Kang-hyung received an offer from Korea, so he went back. A year later, he contacted me and told me to come back too and we’ve been working together ever since. I think it must have been like 10 years now.

You were featured as a rapper on many popular Korean artists like Lee Hyori, Brown Eyed Girls, Mc Mong. How did that happen?

After Pil Kang-hyung contacted me, I came to Korea and I learned under Il Sang-hyung. At that time, Il Sang-hyung was a mega star. He had a large circle of acquaintances, so he received many song requests. Featuring requests also came along and he gave me the opportunity to do it. I did it a few times and the reactions were good, so I participated to other singers’ albums. I felt like I did a lot of featurings at that time. (laugh)

You really seemed to stand out through your rap featurings back then, were you looking for one specific rapping style?

I’ve been into hip-hop since the 90′s, so I had a strong inclination toward the East Coast style. I had the New York pride. So of course the flow was important, but lyrics were my main concern. I think the crucial point for me was to convey a message through my rap. So it’s something I really wanted to accentuate.

Right now, you’re a rapper and a songwriter at YG. How did you come to work for YG?

I had worked with Pil Kang-hyung on a couple of songs. Yang-sajangnim [t/n: director Yang] heard them by chance and he said he wanted to meet Pil Kang-hyung. So we met because Pil Kang-hyung had mentioned my name. He had said he was working with someone. To be honest, when I went, I was thinking “what am I going for?” because I’m much more of a player than a composer. Besides, YG was more focused on idols and there wasn’t hip-hop musicians from the underground scene at that time. Thankfully, Yang-sajangnim said that even if it wasn’t to compose songs, he still needed someone for his songwriting team. I had gone to there with no expectation and it was YG who held out his hand to me first. I was deeply moved because it was something I would have never imagined.

It was already like this at time, but YG was one of the Big Three, so you must have been worrying a lot. How did you feel after you started working for YG?

After I went in, I think I started having double thoughts. At that time, I was living on my own. All my family was in the US. To be honest, I had to do other jobs in order to live. English was the only thing I could do, so I became an English instructor. I gave rap lessons in other agencies. I lived in Gangnam, so when I was done with work, I had to go all the way back to Hongdae. This was a hard time.

You said you had to have another job after you started working for YG?

Yes. To be honest, music is a job that doesn’t put food on the table. Back then, while I was an English instructor, I also gave rap lessons, and I wanted to keep doing music, so my energy went to ground zero. But Sajangnim held out his hand to me one more time by telling me to move from Gangnam to Hongdae. He said “Forget about your other job, isn’t music the only thing you should do?”. I was deeply moved again. (laugh) “Hey, a music man should only do music. What is he supposed to do if he does something else?”. That’s what he told me. So I shouted again “Sajangnim, manse!” (laugh).

So after much complications, you really went into YG. Which was the first song you worked on for YG?

I worked with Pil Kang-hyung on Se7en’s “Digital Bounce”. To be honest, it’s embarrassing to say I participated because I just touched the lyrics a little. After that, I helped writing the lyrics for 2NE1′s “I’m Busy”, I worked with Choice 37 on “Love is Ouch”. Then, I worked again with Pil Kang-hyung on Seungri’s “What Can I Do?”, I sang as a featuring on Gummy-sunbaenim “Who Are You?”, I did the English rap on Taeyang’s “Connection”.

You were featured on a lot of songs. You said you rapped in English on Taeyang’s “Connection”. I think it must have been easy for you.

Indeed. It was totally easy. (laugh) I went because I had received a sudden phone call. Sajangnim told me to try to rap on this song. I listened to it, I wrote the lyrics right away and recorded it. (laugh)

What is the message behind “Connection”?

It’s a love song. The word “connection” means that you feel connected somehow to someone. It’s like “don’t you feel there’s something like love between us”. To be honest, I was a little bit embarrassed when I was doing this song because the content is a bit light. (laugh) But being featured on a Taeyang’s song was really a good experience.

Recently, you also worked with Choi Pil Kang on Kang Seung Yoon’s “Stealer”. However, when you started working on this song you wondered if it would suit Kang Seung Yoon.

Yes. We worried a lot because it was his first song after the audition program. At that time, he sang songs that already existed, so even if he had managed to put his own style into it, they were still songs of other artists in the end. We thought more and more that we should keep this image but still show Kang Seung Yoon’s unique color. Besides, when people talked about Kang Seung Yoon, he’d be recognized “by instinct”. That’s why we worried a lot about how to break this mold.

How was the reaction after the song was revealed?

People often said that the lyrics were really cringe-worthy [? t/n: the word he uses is more like “give you goosebumps] because Kang Seung Yoon’s own name is in the lyrics. To be honest, the first time I heard the lyrics, my reaction was also “does his name really need to be there?”, but I ended up being okay with it. This is all part of the concept.

I saw on social networks that Kang Seung Yoon gave you a drawing.

Yes. Seung Yoon draws a lot in his spare time. He was bored, so he drew this. (laugh) Then he suddenly showed me his drawing and was somehow proud about it. (laugh) He drew me. It was cute. I took a picture and uploaded it online. (laugh)

Today is THE day. It’s the day of the ultimate battle for the YG rookie group that is currently the biggest issue not only for YG but also in the entertainment industry. You appeared as Team A’s rap instructor in Mnet’s program “WIN”.

Yes, I was shown as their rap trainer. (laugh) I’m also a songwriter, though…

Song Min Ho and Lee Seung Hoon, the rappers of Team A, are currently under your rap training. On broadcast, you said that Lee Seung Hoon’s rapping style was countrified. As their instructor, what do you think of their talent?

To be honest, it’s something I had been thinking ever since “K-pop Star”. I’m not pretending to diss him, I am dissing him and he knows it too. When he sang “Mother’s Bean Paste Soup”, he prepared the song with Pil Kang-hyung who felt the same way and told me “help me a little. This won’t work at all”. His pronunciation was shaky and, although he could really dance, there were many problems like his sense of rhythm when he rapped. I already knew that and he started rap training with me from the moment he entered YG. I had thought about it beforehand because I had knowledge from my hip-hop experience. You’ll probably see when you look at him now, but his skills really improved compared to before.

What about Mino?

Mino is already very good because he had activities on the underground scene. This is what I told him. “I know you can rap, but how will you convey emotion to people who know nothing about rap?”. He’s really good at rapping, but he’s no longer on the underground scene. That’s why I taught him how to appeal to the general public a little bit more.

Do you have a goal you want to accomplish as a musician?

Being recognized as a songwriter in YG. I hope songs I work on will keep ranking high in the charts. I think it’s my goal. It’s just that all I hope is the music I help to make do well. And it doesn’t matter whether it’s me singing or the family members of this company.

How do you usually spend your days?

I think I do just what everybody else does. On my off days, I watch US TV shows at home and I like playing games. (laugh) or I often go out and have a drink with my friends at some place or get something delicious to eat. That’s because I love eating, but I have particular tastes when it comes to food. (laugh) I make no distinction, but I do like finding a good place to eat.

When I look at your Instagram account, you do upload a lot of food pictures. (laugh) Is there any food you specifically enjoy?

I think I like everything that’s fattening? (laugh) I love pizza the best. I like Italian and Mexican food. I also like tacos. Come to think of it, I don’t really eat rice. (laugh)

It seems like you don’t really like Korean food.

It’s not that. I like it. I think I just like foreign food more. When I was living in the States, my little brother ate at home and I would go out to eat.

When I look at your Sound Cloud, it seems you’ve been constantly working on your own music.

Oh, you really know a lot about me. (laugh) I also do activities through the site “YEIZON”. There are also Nassun who was featured on Lee Hyori’s “U-Go-Girl” and Kikaflo. The three of us are the rappers, the other members are producers. We love music, so it feels like we’re a crew. When I work outside of the company, I must often find a way to match the other artist. However, when I make music with these guys, we just love music, so it’s a stress reliever.

You seem really passionate about music. What would you have done if you hadn’t worked in the music industry?

Well… I don’t know. I’ve never thought about this. I think I would have ended on a bad path. From the moment I started music until today, I’ve endured everything with the “I will always make music no matter what” mindset. I still feel the same today.

Do you have a driving force for you to keep making music?

My self-confidence because people around me also believe in me. I think it gives me a lot of strength.

Who are the people giving you this strength?

My parents and my friends. Also the people I make music with. When I first came to Korea, I met people who had been doing music much longer than I had and these people praised me. I think it gives me even more strength.

If you have a dream for the future, can you tell us what it is?

I’ve always enjoyed drawing. I’m also interested in street fashion. If I get the opportunity in the future, I’d like to try to have my own fashion brand. To be honest with you, I used to draw when I was at home. If I have the time later on, I’d like to try this.

Who is “Yang-sajangnim” to you?

He’s the person who gave me the chance to achieve my dream. Ever since the Seo Taiji & Boys days, Yang-sajangnim was my favorite because he couldn’t really sing, but (laugh) the way he danced and the way he dressed were just very cool. He has always been my idol. I came to Korea and I saw him. This man only said good things to me and even offered me to work with him. Thanks to him, I was able to achieve my dream. I don’t know how else to explain it. He’s just someone I’m really thankful to.

Please say a final word to our readers.

This interview with Cuvism was really fun. Show YG a lot of love and show me also a lot of love. If you read this and you’re in the music field, I want to tell you to keep striving forward until you make it. This is what I did and this is where I am today. Keep your spirits up! Make your dream come true! Fighting!

Source: Cuvism Magazine

Translated by:


WINNER - Official YG Entertainment Website Profile Pictures


Akdong Musician - Official YG Entertainment Website Profile Pictures

Taeyang Talks About the Past and Present of YG Entertainment

YG Entertainment is one of the “Big Three” entertainment agencies in South Korea. It has produced artists such as Jinusean, 1TYM, and Se7en, and it continues to deepen its mark in the K-Pop world producing Big Bang, Psy, and 2NE1 who are loved by many around the world.

Big Bang, in particular, holds an important position in YG Entertainment. CEO Yang Hyun Suk recently stated in an official meeting, “Eight years ago, YG was able to grow as a major company thanks to Big Bang.” It would be safe to say there is a significant differences in YG Entertainment before and after Big Bang.

For Taeyang, who has been under YG Entertainment since the young age of 13, it brings back many memories. In an interview session on November 11, Taeyang said, “I’ve been thinking about the past a lot these days.”

“The company building is very big. Back in the days, we began in a small building. We walked past the old building yesterday and talked about things that happened there. If I look back, many things happened. It brings back old memories as I think of how YG has grown and how we are a part of its history. I’m happy to have been a part of it,” Taeyang said.

He continued, “There was no system in the past. All of the current trainees are being trained under a system. We have a good training system. When we were trainees, we learned from watching hyungs practice and made mental notes to ourselves. We began receiving formal training right before we debuted. Back then, we had to figure things out ourselves. Sometimes, I envy the trainees now, and I realize just how much the company has grown.”

Taeyang talked about the changes YG has gone under as he reminisced, “Before, I knew all the people who worked at the company building, and all of them knew what we were up to. Because we were a smaller company, everyone was connected. Now, that the company has grown, there are more people I don’t know. Aside from the ‘WIN’ trainees, there are many trainees I do not know. It feels like a real company now.”

However, he added, “In a way I feel happy, but on the other hand, it reminds me a lot of the past. A part of me misses the old days.”

Meanwhile, Taeyang made a solo comeback after a three-year hiatus with “Ringa Linga.” He took on a new image as well as transforming musically.

Taeyang talked about his future plans and said, “I chose ‘Ringa Linga’ to show a different side of me. I plan on releasing another single before the complete album is released, and I hope to continue to show new sides of myself.”

Source: Nate News

Credit: BBupdates

G-Dragon is Loyalty to YG Entertainment

(via heartjiyongs-deactivated2013111)

[131024][NEWS] Gummy is now officially signed under C-JES Entertainment! ›


Gummy whose contract with YG Entertainment ended in April of 2013 has decided to sign with C-JES Entertainment. C-JES Entertainment houses JYJ, along with top actors & actresses: Song Ji Hyo,Lee Jung Jae, Park Sung Woong and new members: Kang Hye Jung & Choi Min Sik.

Despite being a free agent for the past 5 months, YG Entertainment still took care of Gummy’s promotional activities and affairs. 

Following actress Kang Hye Jung’s transfer, Gummy became the second YG Family member who transferred to C-JES Entertainment this year.

Earlier this month, meetings between YG’s CEO & C-JES’ CEO were reported; rumors of the two companies possible partnership were speculated. However, the two were quick to deny the allegations.

Billboard: Lee Hi #20 on “21 Under 21” List of 2013

They’ve got hit records, millions of fans, and the kind of success most musicians only dream of — and they can’t even legally uncork a bottle of champagne to celebrate their success. Welcome to’s 2013 edition of 21 Under 21, our annual ranking of music’s most powerful minors.

From bubbly boy bands (and a cool girl group) to hip-hop powerhouses, a sweet K-Pop princess to a rising EDM star, and of course, international pop icons, these are the fresh faces whose careers will continue to pack the biggest punches over the next 12 months. Get used to them all, because they’re just getting started.

Last Year’s Rank: N/A

Birthdate: September 23, 1996 (Age 17)

Why She’s Hot: During the past 12 months, K-pop newcomer Lee Hi racked up chart successes rivaling established Korean idols. The soulful vocalist first appeared on the K-Pop Hot 100 in October via a collabo with hip-hop trio Epik High, “It’s Cold,” a No. 1 hit.

Lee Hi followed up with her Duffy-esque debut solo single “1,2,3,4,” ruling three weeks atop the K-Pop chart. Fast-forward to March, throwback-inspired LP “First Love” spawned two additional K-Pop smashes: The catchy, No. 4-peaking “It’s Over”; and melancholic dance track “Rose,” her third No. 1. Plus, the songbird performed with PSY at his Happening Concert, where he unveiled his record-breaking “Gentleman” video.

see full list HERE

Source: Billboard

YG receives 3 YouTube awards: A True Record breaker!

YG Entertainment was granted 3 awards at the award ceremony held by the world’s largest video-sharing website, YouTube. YG broke the record by receiving the highest number of awards

At the ceremony titled YouTube Pulse, held in Hannamdong Seoul on Sept 25, YG’s artists PSY (, BIGBANG (, and 2NE1 ( received the ‘YouTube Partner Gold Play” award for their official channels.

Gold Play award is given to those who have more than 1 million subsribers on their channels. PSY attracted 6.47m subscribers while BIGBANG and 2NE1 raked in 2.11m and 1.76m respectively. The total number of subscribers on the channels adds up to whopping 13.31m.

YG is known for its advanced usage of social media, apart from YouTube. According to a study released by a research company on Facebook data, PSY, G-DRAGON, 2NE1 and BIGBANG rank 5th in the number of Fans, Likes (which indicates a positive response of the viewer) and page sharing. 

G-DRAGON’s twitter account is chosen as the most influential social media page of a K-Pop artist. His recently created Weibo account in China attracted 300,000 followers in just one day, which more than enough to shock the related personnel from China’s largest social networking site.

Source: OSEN=임영진 기자

Credit & Translation: yg-life

[Exclusive] WIN’s SONG MIN HO turns out to be a former member of BoM for 2 years

SONG MIN HO, the leader of Team A on YG Entertainment’s reality program that determines the formation of a new boy group, turned out to be a former member of a band named BoM for 2 years.

As the leader of Team A, SONG is working hard with the rest of the members KANG SEUNG YOON, LEE SEUNG HOON, KIM JINWOO and NAM TAE HYUN on Mnet’s ‘WHO IS NEXT:WIN’, the aforementioned reality TV show.

YANG HYUN SUK once commented that SONG reminds him of ‘1 Tym’s Teddy’ for his remarkable rapping skills. Expectations for the trainee are building up.

But it turns out SONG MIN HO once was a member of a band BoM, which made a debut on July 28 in 2011 with the single ‘You’re Not There’. SONG had been carrying out his career as a musician for 2 years under a different name, Tagun. BoM is a band consisting of other member Meng Sae Chang, who debuted as a child actor. The band attracted much attention when it was first formed. For 2 years, BoM released 2 albums including ‘Without You’ and ‘Dear Feelings, Dear Heart’. The band also made an appearance on channel A’s music drama ‘K-Pop Extreme Survival.’

The facts checked by eNEWS with the help of Yoo Byeong Sul, BoM’s producer, proves Tagun and SONG are in fact the same person. Yoo, who carefully answered the questions, said, “SONG was the member of BoM, with a different name Tagun. We are very fond of him, and I sincerely hope that he succeeds in the future.”

He added, “I paid special attention to him. He was the hardest working member of BoM, so I always thought he would do well. I hope he achieves his dreams.”

The comments by Yoo is already proven on the reality show ‘WIN’, as SONG is one of the most diligent members in the team. Many are keen to find out whether he would be able to perform on stage once again as a professional singer.

WIN is a real project that determines the formation of the first boy group since BIGBANG’s debut 8 years ago. The 11 trainees at YG Entertainment are divided into Teams A and B for a cutthroat battle. The winner depends solely on the spectators.

Source: enews24 김지연 기자

Credit & Translation:


Source: Mnet@YT

WIN : WHO IS NEXT – Episode #2

Source: Mnet@YT

WIN Facebook Photo

Source: facebook.

PSY, BIGBANG & 2NE1 stand up to root for YG’s new boy group

YG Entertainment’s PSY, BIGBANG & 2NE1 are actively rooting for YG’s new boy group.

This morning (August 22), YG uploaded on its official blog ( the preview of ‘WIN: WHO IS NEXT’, which is a real survival battle program that will determine the formation of YG’s new boy group. In the preview video clip of the program which will be aired for the first time on August 23, not only YG’s artists PSY, BIGBANG and 2NE1 appeared to show their support, but also Park Jin Young and Yoon Jong Shin to heighten the expectations for the program.

PSY commented, “I think WIN is a survival program tailored for 21st century. It’s extremely harsh and cold, but I think it’ll be very interesting.” BIGBANG and 2NE1 could not hide their surprise when the heard the rule of the program. G-DRAGON described the program as “a real battlefield”, hinting the gravity of the show.

Park Jin Young and Yoon Jong Shin who are also producers like YG’s founder, Yang Hyun Suk, said, “Creating a program like this simply shows that YG is confident with what they’ve got. That is YG power.” They have great expectations for the first boy group in 8 years since BIGBANG’s debut.

The program, which will go on air on August 23, will be shown on Mnet and tvN. The 11 trainees of YG will be divided into two teams A and B for a fierce battle. The winning team will be given the name ‘WINNER’ to make a debut immediately after the program finishes

Team A, which consists of KANG SEUNG YOON, the recently debuted ex-contestant of Mnet’s Superstar K2 and LEE SEUNG HOON, the ex-contestant of K-Pop Star, have 5 members in total with the average age of 20. Team B has 6 members with the average age of 17, with the then boy rapper B.I. who featured in MC Mong’s ‘Indian Boy’ and Koo Jun Hoe, another ex-contestant of K-Pop Star.

‘WIN’ is a 100% real survival battle program where the viewers decide the final winner. Along with YG’s founder YANG HYUN SUK, other YG artists, producers and special guests will be participating in the process of the competition.


The program will be aired overseas beginning from September 17, through channel V (part of the cable channels of START TV) and channel M (part of the cable channels of FOX) in 10 countries including Hong Kong, Singapore, Taiwan, Thailand, Vietnam, the Philippines, Malaysia, Indonesia, Cambodia, Myanmar, the Maldives, and Macau. In China, the largest video-sharing website Youku will exclusively air the program.

Source: enews24 전수미 기자

Credit & Translation:

YG’s survival program ‘WIN’ full of interesting twists

‘WHO IS NEXT:WIN’, which determines the formation of YG Entertainment’s new boy group, attracted many viewers with its interesting twist.

‘WHO IS NEXT:WIN’ is a new real survival program that divides YG’s 11 trainees into Teams A and B for a battle. The result of the fight depends completely on the viewers. The show was aired on Mnet and tvN for the first time on August 23.

Even before the program was officially revealed, ‘WIN’ drew much attention for its brutal rules for the trainee. But when the show went on air, the fierceness of the show was even more emphasized with the twists in episode 1.

YG’s founder Yang Hyun Suk aims to put a twist in the show by himself, by transforming into a cold and harsh producer. As one of the judges on SBS’s K-Pop Star, he was known for his angelic side by encouraging young contestants and giving them kind words. But now he is a completely different judge, not holding back on giving harsh comments, standing before WIN’s 11 contestants.

He tells K-Pop Star’s Lee Seung Hoon, “Somehow you look like a country mouse,” or to the oldest Kim Jin Woo, “Your expressions are over-the-top, compared to what you actually have.”

One of the members of Team A, Kang Seung Yoon, who is already well known to the public for appearing on a talent show, returned with a completely transformed self as well. Kang Seung Yoon, who always approached the audience as the ex-contestant of Superstar K and a rock star, surprised everyone with his sharp choreography and a soulful voice on the 1st episode of WIN.

But Kang Seung Yoon is determined to win the battle on the program. On the show, he stressed, “I want to be a helpful member of the team, and I want to be the vocalist of the group WINNER.”

Many thought Team A would be at an advantage since they have two members already known to the public, like Kang Seung Yoon and Lee Seung Hoon, but after the 1st episode, Team B’s remarkable talents changed that perception and hinted a much fiercer battle that is yet to come.

B Team, with B.I. as the leader, won praises from Yang Hyun Suk at the end-of-the-month evaluation for its teamwork, “Currently Team B is better than Team A.”

But no one can predict the result because WIN solely relies on the audience to pick the team. During the 10 episodes the teams will have 3 battles, which the viewers can vote through online, mobile, and live text message system. WIN will be aired every Friday at 10p.m. on Mnet and 11:20p.m. on tvN.

The first episode on Mnet and KM on August 23 at 10p.m. rated 1% viewing rate, with the top of 1.5%, according to Nielson Korea (Mnet and KM in total, counting households with cable channels). The viewing rate hit its maximum when Team A’s Kim Jin Woo broke into tears with his father after going home.

The program will be aired overseas beginning from September 17, through channel V (part of the cable channels of START TV) and channel M (the Southeast Asian channel of CJ E&M) in 10 countries. In China, the largest video-sharing website Youku will exclusively air the program.  On Daum portal site, fans will be able to enjoy replays and behind-the-scenes of the show.


Source: enews24 전수미 기자

Credit & Translation:

‘WIN’ depicts cold reality: one’s dream = another’s misery

‘I didn’t know having a dream would pain me this much.’

Could it be more ferocious than this survival program? YG’s ambitious new program ‘WHO IS NEXT: WIN’, which determines the formation of YG’s first boy group since BIGBANG’s debut 8 years ago, went on air for the first time. South Korean TV’s are full of singer audition programs and there has already been a survival mission show designed by entertainment agencies for their trainees, just like ‘WIN’. But what differentiates ‘WIN’ from all the other ones is that until now, all the programs told the stories through the eyes of potential winners, but this one houses a completely opposite viewpoint.

YG Entertainment’s founder Yang Hyun Suk divided his 11 trainees into Teams A and B and made them compete with each other. Group A consists 5 members including the ex-contestant of Superstar K2 and the recently debuted KANG SEUNG YOON, and the ex-contestant of K-Pop Star, LEE SEUNG HOON. The average age is 20 years old with other members Song Min Ho, Nam Tae Hyun, and Kim Jin Woo. Group B consists of 6 members with an average age of 17 years old, and among them is the then 12-year-old boy rapper B.I who featured in MC Mong’s ‘Indian Boy’, and Koo Jun-hoe, Bobby, Song Yun Hyung and Kim Dong Hyuk.

The winning team makes a debut immediately after the show finishes, while the losing one faces member change or having to wait another 4 years for a debut. They are given 3 chances to impress the viewers, as the watchers are responsible for voting for their favorite group. Only one team gets the golden opportunity. This news has shocked all 11 trainees.

Survival programs are merciless, as the contestants have to face the cold reality. Their glass is inevitably half empty, because they are more concerned about the team being broken up than their seizing victory. When CEO Yang says, “Only one of the two groups can make a debut this year,” no one could express happiness. They are all worried that they may be the ‘losing’ one. Lee Seung Hoon commented, “The moment you lose the game, then the group will be broken up.” And Kang Seung Yoon, in a separate interview also commented, “If we don’t make a debut than our team will definitely be broken up.”

This is why all the members are devoting their entire energy into winning, not just for themselves but also for the entire team. But the cruelty of ‘WIN’ is multiplied by the fact that it is a battle of ‘family’ members from the same entertainment agency.

Just like what Kang Seung Yoon said, “You either have to crush others are you’ll be crushed.” Team B is worried because Team A already has two members who are well known to the public through audition programs. But even that worry is changing to “We can still all be friends after this, right?”

But that doesn’t change the fact that the battle between the two Teams will become more and more fierce until one winner is chosen. For the debut that they dreamed of for years, to make years of not going home and staying at the office to train a worthwhile time, they have to crush their peers to climb to the top. All eyes are on the 11 members, who were oblivious to the fact that becoming a professional artist included such a brutal process, like competing in ‘WIN’.

Source: 이데일리 스타in 강민정 기자

Credit & Translation: